Dates: Thurs 29th March 2012

Price: £150 plus VAT

Venue: The Old Hall Hotel, Buxton, Derbyshire

Tutors: Elaine Sanderson (Owner of Britain’s Best Photography) and Paul Owen

Here we have a one day event that is designed to really get your photography career moving into the profitable arena. The day will be packed with so many inspiring ideas on how to launch your photography business to the next level. You will come away with your head brimming with ideas on how to increase your lead generations and get yourself seen and respected in this competitive field. 

Many photographers out there embrace their photography with a passion but fall shy when it comes to the crucial part of marketing and branding their businesses. To be a successful photographer, you have to learn some marketing skills and know how to ‘think outside the box’ to generate more leads and also know how to CONVERT those leads.

This workshop will be packed full of envigorating ideas on how to get your business out there and working for you, so you do not have to be a struggling photographer. Or, if you have broken out into good profits, this workshop will also be of great benefit as there are so many tricks you can learn in the world of Sales and Marketing (and that includes Internet Marketing). So what will be covering:

• The fundamentals of running a successful photographic business
• What it really takes to be a successful and profitable wedding photographer
• How to develop and build your brand, image and reputation
• How to get seen amongst the crowd
• Marketing campaigns that work (both online and offline)
• How to attract the right clients
• The importance of planning &cashflow
• Clever ways to market your business (no-one else out there uses these!)
• Networking and how to really leverage to your benefit
• Lots of tips and tricks to improve your performance

The day will be split while Elaine Sanderson will be tutoring in the morning and Paul Owen in the afternoon.

VENUE at The Old Hall Hotel in Buxton, Derbyshire

Reputed to be the oldest hotel in England, one time host to Mary Queen of Scots and dating back to the 16th century, we have chosen the Old Hall Hotel, in Buxton for this  2 Day course.

We have chosen this 'warm and welcome' venue very carefully to give you the best opportunity of taking photos with fantastic backgrounds. The hotel hosts many weddings here throughout the year and we will be using the elite bedrooms in the hotel itself as well as the exquisite and delightful Pavlillion Gardens. These gardens are just a stones throw across the road and commonly used for second location shoots. The Gardens boast sweeping pathways, rivers, picturesque bridges, a majestic bandstand as well as a floral conservatory - all great backdrops for our photography course and we can guarantee that you will have some great images for your portfolio.

All guests can also stay in this hotel and you will be pleased to know that they were awarded an 'England breakfast award'!  This award recognises hotels and B&Bs that offers guests a quality and varied choice of breakfast, alongside a high level of service and hospitality.

Paul Owen is not only a qualified photographer (with the MPA) but also a highly successful businessman who has a wealth of knowledge on how to really get your business breaking into excellent profits.

He currently runs his own business; a national Company called Just30 Limited (of whom he is also their official photographer). Just30 is committed to bringing quality e-business solutions which are both scalable to budget and was specifically built for businesses and this is what the International Association of Business Leaders had to say about his business:

"During our recent study of millions of information technology professionals, you were noted for your exceptional reputation in your field and the IT community."

In his previous days, he had a regional development role covering 50% of the UK and his job there was to drive sales and promote business and after this venture, he went on to launch two successful businesses of which he sold for a healthy sum. He now solely runs Just 30 Limited.

Because of his ability to not only capture stunning images and his dual role of being an inhouse photographer and an excellent businessman, we feel he is the perfect candidate to teach at this workshop. He is a born speaker, full of enthusiasm and vigour and will enlighten many who may be faltering in their Sales & Marketing campaigns in their photography businesses.

Elaine Sanderson (co-owner of Britain’s Best Photography). Elaine has a vast amount of experience in starting up and promoting businesses and to date, she has done this 4 times in her lifetime with amazing results. So, what better person to learn from than someone who has set up 4 successful business and runs her own dedicated membership site, teaching entrepeneurs and individuals how to market themselves online and offline (launched September 2011).

She has also been around photographers a long time (since 2002) and knows and understands what it takes to get a photography business flourishing. She has also taught Sales &Marketing (both online & offline) to hundreds of photographers, who then went on to set up their own businesses. She has also conducted seminars in this field too. She understands Step by Step what you need to do to achieve your ultimate goal of making your photography business a successful and profitable one and this is exactly what she wants to share with you on this Workshop.

She previously co-owned the Peak District Photography Centre (now reformed into a new venture) where she helped turn the company into a 6 figure turnover within 18 months. Here she organised the courses to perfection, performed much of the Business & Marketing duties as well as taught Sales & Marketing on the Wedding & Portrait courses.

Here are just a few testimonials about Elaine

"Many many thanks for your time yesterday, it was a real pleasure to be able to talk to someone that can offer guidance and help, can look at things from a different perspective, but can be positive and friendly with it.  Very refreshing."  

Brian Sidwell Photography

"A big 'Thank You' to Elaine Sanderson for providing the 'iFraime' templates for my 'Welcome Page'. If you are in business and want advice on IT, Marketing or a host of other business related matters please contact Elaine Sanderson. She is the most helpful and knowledgeable person I have ever chatted to on the net. Fantastic service. So please do yourself a favour and look up Elaine, you'll be so glad you did."

Randell John Photography

This workshop is aimed at photographers (both keen amateur and professional) wanting to expand their photography business and really enhance their profits.

You will be taught by professionals who are already in the photography trade, understand photographers and the photography market and who have launched successful businesses themselves.

Timings: On the day, we aim to register and have morning coffee from 9 to 9.15am. There will be a refreshment break in the mornings and the afternoon. A buffet lunch will be served at approx 1 pm. We aim to finish the day at approx 5pm.

Details: All confirmation details will be sent to you when you book.

What To Bring: Just bring along yourself as all stationary and refreshments are provided.

Accommodation:The place where you are welcome to stay and generally has plenty of rooms is the Old Hall Hotel itself, a beautiful and comfortable place to stay (tutors are also staying here). You can stay as many nights as you wish but you need to book and reserve. The price per night is approx £70 and includes Bed and Breakfast. Evening meals are also served here. All their details will be sent to you when you book the course as well as all directions with your Booking Details. Other nearby hotel options will also be sent to give you a choice but we do recommend that you stay at the Old Hall Hotel.

WHAT YOU WILL COME AWAY WITH

Fresh and inspirational ideas to really move your photography up to next level and generate good profits. Also great ideas on how to get your business to stand out from the crowd.